RAJENDRA K.SRIVASTAVA,PH.D.

    Provost and Deputy President(Academic Affairs),Singapore Management University􀀃􀀃

    Raj is Provost and Deputy President at Singapore Management University (SMU). Prior to joining SMU he was the Roberto C. Goizueta Chair in Marketing and Digital Commerce,Goizueta Business School,Emory University where he also served as Senior Associate Dean for Academic Programs.􀀃

    Before joining Emory,Raj held the George Kozmetsky Chair and served􀀃as􀀃Senior􀀃Associate Dean for Academic Affairs, Research and Collaborative Programs(including Executive Education) at the University of Texas at Austin.He has also served as Visiting Professor at London Business School,Indian School of Business(Hyderabad)and Helsinki School of Economics(Aalto University).􀀃􀀃

    Academic Qualifications:􀀃

    Ph.D.(Business Administration),University of Pittsburgh;MS(Industrial & Systems Engineering),URI;MBA University of Pittsburgh;MS(Industrial Engineering);University of Rhode Island;and B.Tech.(Mechanical Engineering),Indian Institute of Technology,Kanpur.􀀃

    Specialization:􀀃

    Marketing Strategy,Marketing Metrics,and Brand/Customer Management–He is best known for his work on measuring the􀀃 impact of marketing processes and marketbased investments(customers,channels,brands)on financial performance(e.g.,Return on Marketing Investments or ROMI)and􀀃share holder value􀀃and􀀃for his research on competitive market structures.􀀃􀀃